SEO stands for Search Engine Optimization. This means optimizing a website to get more quality and quantity traffic. This is done by increasing the viability of a site or page to users of a search engine. 

You may have heard about paid advertising or traffic that is pay-per click, but SEO is different from this. SEO will improve the results of unpaid search results. Results are ranked based on the relevance of content on the site and other ranking factors determined by the search engine. 

We have a blog post listing and explaining all of the factors that go into successful SEO ranking with Google.

Setting your SEO Goals

Your objective with SEO should be to build and maintain the best possible website for the key words in which you are trying to rank. For example, if you are a chiropractor in the Salt Lake City area, you would be interested in ranking for key phrases like, “Chiropractor in Salt Lake City,” or “treat back pain in Salt Lake City.” Making and maintaining your website to continuously meet your SEO goals is critical. 

There are many sites and business owners that try to “hack” Google. But, using a sustainable long-term strategy will be easier, more efficient, and more successful for you in the long run. Ranking on search engines will come naturally if your website is of high quality and provides relevant content for visitors.

Maintaining a ranking among search engines will require a consistent SEO strategy focused on the maintenance of your website and marketing. The user experience on your site will need to be top-notch. You will need to understand when to use and how to integrate both the Skyscraper Technique and Pillar Content into your strategy. 

How does SEO work?

Google, and other search engines, want to get their users to the content they are searching for as quickly as possible. In order to do this, search engines index all of the words posted online and enter them into their database. From there, search engines look at the user’s search query and compare that to what is within their database to create a results page. 

Search engines make money based on the usage they get. So, with more users, Google makes more money. To keep users active, they want to show users the results they are looking for. If your website is the best for the keywords users are searching for, search engines will rank it. 


If you have a site you want to get more traffic to, SEO should be part of your marketing strategy. We have created a blog post to help you understand the basics behind SEO for local businesses. It details the factors in which you should consider in order to rank. Adopting a SEO strategy and working to create and improve your high-quality site is critical to determining if your site will rank among search engines. The thing to remember about SEO is, Search Engines will rank sites that they believe users are looking for. So making the content and experience on the site as relevant an easy for users as possible is critical.  

Focused Engagement is a digital marketing agency that runs remarkably successful SEO campaigns in highly competitive sectors. We use a unique blend of technical and creative expertise to ensure the success of our marketing efforts.

There’s nothing worse than pushy salespeople, which is why we don’t employ any. If you would like to discuss how SEO can help your business, please just get in touch with us.