An e-commerce website is a great opportunity for businesses to showcase their work and offer products or services to consumers. However, in today’s age of information overload, it can be difficult for companies to stand out from the crowd and attract customers. One way that they can do this is by understanding which key ranking factors are important when it comes to ranking well on search engines like Google. If you’re wondering how you can improve your site rankings, then read on!

Here is the list of important ranking factors for an e-commerce website:



Keyword research is the first and most important step before launching an e-commerce site. Keywords are what will determine your site’s ranking on Google. This step will also determine how many customers you can bring through to purchase products from your site. If done incorrectly, it could cause less traffic or even lost conversions because there wouldn’t be enough people searching for this term. This means they may never find your site for their desired purchase online. Not only does this reduce sales, but also reduces potential future business opportunities.


Website architecture is an important SEO factor for any website, including e-commerce. The structure of pages on your site can be broken down into three factors: page layout and coding, images used throughout the site to convey a message or provide contextually relevant information about what customers will find there, and then finally, how those pieces fit together from top to bottom as well side-to-side within each individual web browser window. Besides these visual cues, we also rely heavily upon text placement. Along with paragraph formatting such as font size changes etc., especially in order to achieve consistent user experiences across all devices.


A site map is a visual representation of your website or digital product that makes it easy for users to find what they’re looking for. It provides visitors with an overview to explore different pages in detail to better understand the offerings you have available on it, such as categories or products. Your site map should include all relevant information about these sections, their names, what they contain (categories), how many items there are within each one, and when new content was last updated for each individual page (schedule). Fortunately, you can develop your site map manually using Google Webmaster Tools, or you can use automated tools as well depending upon what works best for you.


The product page optimization of your site is important because it affects both the ranking and conversion rates. A product page has many features that all need attention, so you also want a few things to stand out from this part for visitors’ engagement. This is an area where SEO can be helpful for e-commerce, but it may be overlooked. Photos are a great way to communicate your message and draw in the audience you want, so long as they don’t distract from what really matters or take up too much space on descriptions.

Reviews provide snippets of information that help shoppers decide on going with one particular product over another. Reviews also improve conversion rates by improving trust between potential customers while simultaneously helping build brand awareness outside search engines like Google. It is possible to overlook these details about how well their site works when users were looking specifically into buying something online.


E-commerce isn’t just about images and keywords. Written content should also be part of your SEO for e-commerce strategy. Sharing content regularly not only attracts organic traffic but can also build trust and solidify your reputation as an expert. You should post about topics that are important to you so people will learn more about what interests or concerns them most. A content strategy is crucial for any business looking to grow its online presence. To help you get started, use buyer personas and surveys or groups with customers in the best ways they can be reached out of your current audience that may not have seen/considered what it is yet.

 A great way would also include running tests. As soon as some new type of idea pops into mind in terms of text layout or graphics design, try them before investing too much time into getting everything just right because sometimes these quick changes are all we need. A key part of creating stellar digital documents entails using powerful research methods like questionnaires by asking those interested parties specific questions pertaining directly towards our topic at hand: whether one prefers X over Y.


When it comes to e-commerce websites, optimization is crucial. In most cases, these 2 types of pages generate the majority of sales and traffic for any business – category or product page. Keyword optimization on your site can have a major impact on ranking higher by search engines. A professionally designed, optimized webpage should include keywords 3-5 times throughout the content and at least 1000 words per product/category. Regardless if there’s more than one page discussing them as this will allow users who do not know much about your store to find what they’re looking for quickly without getting overwhelmed by all available info upfront.


With the ever-growing competition in e-commerce, technical SEO is more important than ever. An e-commerce website can have a high number and variety of pages which increase changes to be consistent with proper coding practices for search engine algorithms. The lack of – or presence of low-quality backlinks – may also make it difficult for these sites to reach ranking on Google’s first page even though they offer great products at competitive prices.


It’s not applicable to everyone, but if you want more site traffic and an edge over your competition with local SEO for physical stores or virtual shops online, then this is the solution.

  1. Google My Business is a cool feature within Google which allows you to put your business’s details into its database. It does many things, but mainly helps people find out more about the place they are looking for – even when it’s not on the website. You’ll need citations in order get listed properly though; without them, there will be no way anyone can find out where is your business located.
  2. Local citations are a way to build credibility with Google by showing that you’re popular in your area. For example, claiming free listings on Yellow Pages can be used as an SEO strategy for local businesses. This is because these sites display information about the business and their products or services near other websites, who might need what they offer too!
  3. Get links on local websites – these links are a great way to build overall domain authority and help your rankings.

Quick links that you can get include news outlets, charities you support, or locally based blogs. If that’s not enough for you, there is also the chamber of commerce in every town (or city!).

It is important to build quality links for the SEO ranking factor of e-commerce websites. The strategies that you can adopt when it comes to building these types of backlinks will depend on the business type, but there are proven ways in which every company can implement them.  

For example: look at Facebook groups and watch events inside those communities. Search Google for anything similar, such as “Facebook event hosting” or “product giveaway” then connect with people who host these kinds of gatherings online via email. That way, they will know if your site might be interested in sending something their way. Send a thank-you note after each successful transaction by asking permission before using images/videos, etc. These ideas could help you build quality links quickly!


Matt Cutts, head of Google’s webspam team, once said that social sharing doesn’t affect your SEO, but many would disagree with Matt and say the opposite. They believe it does in some way or another. This is because when you share content on a platform like Facebook, there is always an opportunity for someone else to see what type of information interests them most. This could lead them back towards finding out more about how their website looks from using other search engines such as Bing instead.

When it comes to sharing your content, it should be shared across all of your social media accounts to increase visibility and make sure you’re not missing out on any potential traffic, engagement, or backlinks. The more shares an article gets from different sources, the better! Consider using automated tools that will share content with one or multiple sites at set times throughout each day. This means no posting while sleeping, but also a lot less strain for someone who puts in hours every week managing their sites.