Marketing Automation agency

Marketing automation improves lead engagement, increases Return On Investment (ROI) and raises the lifetime value of your customers.

Marketing Automation

What is Marketing Automation?

Marketing automation is the process of using a software platform to complete repetitive marketing tasks, monitor lead engagement on your website, dynamically creating highly personalized emails, and ultimately making sure you are sending the right message to the right person at the right time.  Marketing automation is a key component of an effective full digital marketing campaign. As a marketing automation agency, Focused Engagement will help your company improve your lead and customer engagement.

How can marketing automation help your local business?

Many local businesses we talk to assume they are too small to worry about marketing automation. The fact is that any size of business can take advantage of marketing automation. More to the point: the smaller your business is, the more valuable marketing automation can be. As a small business owner, you wear a lot of hats; you are always busy. You will not always have time to follow up on every lead. With marketing automation, you don’t have to! We automate the nurturing process until the lead is more likely to purchase. At that point, you are notified so you can personally follow-up. It’s almost like having another full-time employee (without all the HR headaches!)

 

Let us be your marketing automation partner

We are a marketing automation company that works with local businesses to focus their online engagement using digital marketing automation to streamline marketing efforts, boost lead generation, and increase return on investment (ROI).

Utilizing the SharpSpring marketing automation platform, we turn website visitors into actionable leads using high converting lead generation techniques including:

Online Chat

Create online chat bots to answer your frequently asked questions. Use your chat bots to gather lead information so you can continue to market to them even after they leave your site. Chat bots are a crucial component for successful marketing automation and one that will allow you to pursue more leads, make more conversions, and advance your business.  

Facebook Messaging

With marketing automation, you can create and utilize chat bots for Facebook to answer questions, generate leads, or both. This is very similar to your website bot, but it can target a different audience. By automating your Facebook messaging, potential customers can get all the information they need quickly rather than having to wait for a human chat response. You can also collection lead information and pursue them after they have left Facebook.

 

SMS/Text Messaging

As with Facebook messaging, automated SMS/text messaging can really help out your business. Automated SMS messaging can be personalized as much as you need it to and is praised for its quick response time, high engagement potential, and exceptional conversion rates. It can also allow you to collect lead information and remarket towards then in hopes of new customers.

 

Email Marketing

Email marketing is a well-known technique that can be updated and improved with the capabilities of marketing automation. With the use of SharpSpring software, entire workflows that send out dynamic emails on a variety of topics can be created. These dynamic emails lead to better response rates and engagement. As with online chat automation, the marketing automation software can collect lead information for remarketing purposes.   

 

Customer Follow-up

Are you getting so much business that it is hard to follow-up with all your customers? Marketing automation can help you. With custom sequences and responses that you can program in or autogenerate, marketing automation software can help further your business in the customer follow-up department. Data-driven analysis often delivers the responses that customers are looking for and automated customer follow-up will become a breeze for your business.  

 

Lead/Customer Website Engagement

With the prevalence of online searches, website visits are the main source for many unfollowed leads. What if you could automatically pursue all of the leads that come from your website? Marketing automation can help you accomplish that. Create your own workflows that will become dynamic to reel new customers in. Sustaining your business has never been so effective. 

About us

Focused Engagement is a full-service digital marketing agency that offers local SEO, reputation management, and customer engagement tools. We help clients convert more leads with our customer-centric approach to consumer engagement.

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