As a local business owner, you should be concerned with how you are going to get your marketing efforts started. When your business is brand new and isn’t making many sales, you will need to look for marketing tools that are free or very affordable. Luckily for you, there are many such marketing tools out there! You may not have thought of it, but Twitter fits this category perfectly.
Twitter is a powerful marketing tool that can be used to reach potential customers in your local area. The great thing about using Twitter for marketing purposes is that it takes very little time and effort to set up, which means you can focus on other aspects of running your business while still using this social media platform as an effective way to generate new leads. In today’s post, we will explore using Twitter for local business marketing!
Using Twitter for local business tips
Make your profile stand out from the rest
As with any other marketing technique you employ, especially if it includes social media, you should do your best to make it stand out from the rest. The last thing you want is for your Twitter profile to look exactly the same as that of another company. You will also want to avoid making your page look unprofessional as that may make potential customers leave and look for your competitors instead.
Include a photo of your company using an image that resonates with your customers and make sure the description is concise but clear. Your bio should include keywords related to what you do or sell. It’s also important to mention any specials going on at the moment such as discounts or sales events in order to catch people’s attention! You can change these up as needed for your specific company, but make sure you put a lot of thought into your profile picture, cover photo, and bio.
Set goals that you can achieve
In the beginning, when you are considering using Twitter for local business, you should set goals that your company can achieve. These goals should be something that can be measured to show how far your local business has come. If you set these goals, they will give you the motivation to keep going once you reach them. When setting your initial goals, we recommend setting three so that you do not become overwhelmed with way too many.
Use Twitter Analytics to see if your marketing is working
One of the best ways to see if using Twitter for local business is working is by using Twitter Analytics. This feature is located in your account settings, and there are many metrics that you can look at to evaluate how successful you have been using this marketing platform. These metrics include follower growth rate, engagement per tweet (retweet or favorite), the origin of followers, and much more. This is a great way to see what type of marketing strategies are working for your account in order to help you tweak them and improve upon the ones that are not as successful.
Take advantage of content from your other social media accounts
One of the best ways to grow your Twitter followers is using content from other social media accounts. For example, if you have a Facebook business page that has some engagement on it, share one or two posts with hashtags related to your company’s industry and see how many new people follow you as well as engage with those tweets! We recommend only using posts from your other social media accounts every once in a while so that the content does not get stale for your users.
Different social media websites have different advantages and Twitter is no exception. Some of Twitter’s unique features include the ability to pin your favorite tweet, create a Twitter Moment, use Twitter Lists, and the ability to create photo collages in the app. Consider taking advantage of all of Twitter’s unique features as you are using Twitter for local business marketing.
Choose a brand voice and stick with it
Another important tip for using Twitter for local business marketing is making sure you have chosen a brand voice for your account. This brand voice is incredibly important because it helps you stand out among other similar companies. Your brand voice can be witty, funny, informative, charming, or pretty much anything else you want. But beware, once you have crafted a brand voice, it is important to stick to it. You do not want to abandon your brand voice as that may make your company look bad to your followers.