Customer engagement means encouraging customer interaction with your company through feedback to create a stronger brand. Customer engagement can lead to profit growth, gaining more reviews and stronger reviews, and opening new horizons with your newfound insight.
Getting customers to engage and provide feedback to your company face-to-face might be challenging, so how do you increase customer engagement using social media? We’ve got a few simple tips.
Integrate Social Media Into Your Customer Engagement Strategy:
Develop An Online Community
Creating your own community, whether it be on social networking sites like Facebook & Instagram, or within a blog allows you to conduct research about customer & consumer opinion in the form of discussion. People are more relaxed and open online than they are in person. This means feedback and insight from your online community is more likely to be credible than if you were to engage in similar discussion with customers face-to-face.
Your experienced customers & community members may also work in your favor as they talk to newcomers. Experienced customers can provide newcomers with stories or testimonials about their experience with your business, and convince newcomers of the benefits of your product or service.
Share Customer Stories On Social Media
Inviting your customers to share stories about your business on social media is a great way to receive unbiased opinions and feedback, and an easy way to spread the word about your company. Customer stories garner more attention from followers, because they do not come across as boring advertisements, rather they help contribute to your company’s personality and can help you build a down-to-earth, customer focused image. We recommend sharing casual, personable stories directly from your customers, or sharing photos and videos of your customers using your product or service.
Create Useful Content
Creating useful content for social media is a great way to get customers to engage with your posts and to get them to buy. Branded content and product tutorials are becoming increasingly more popular, and for good reason. According to a recent Animoto survey, Adding helpful video tutorials, or a product walk-through/demonstration is a great way to familiarize your customer with your company and products. Videos, info-graphics, and social media content is also easily to collect data from. Social platforms like Facebook, YouTube, and Instagram collect data on the number of interactions, likes, comments, and shares your posts receive – providing you with helpful feedback and engagement insight regarding the interest of your audience.
Integrating social media into your customer engagement strategy is essential to reaching your customer when and where they want, gaining honest and insightful feedback from your customers, and creating a stronger brand.