In the event that you did not check out our most recent blog post, TikTok is a social media app that has grown to become one of the most popular apps in the world. This platform is used for creating and sharing short videos with others on their TikTok feed, TikTok stories, TikTok live, TikTok explore, or TikTok discover pages. When it comes to this extremely popular – and useful – social media app, there seems to be endless possibilities. Some of these possibilities include TikTok marketing tips for local businesses!

TikTok marketing can be an excellent way for your business to reach new customers by using this popular app! This app is great for businesses of all sizes, including local businesses that are well-established or just starting out. In this blog post, we will discuss some TikTok marketing tips for local businesses so you can start optimizing your profile and getting more followers today!

The best TikTok marketing tips for local businesses

Learn as much as you can about TikTok culture

The best way to get started with your TikTok marketing is to figure out what the people who use TikTok like and engage with. This includes finding the specific audience that you want to aim your marketing towards. You should also study some of the common trends that pop up all of the time to get a better understanding of them.

There are a few different approaches you can take to learn more about this culture. The first approach is by using hashtags or keywords in your TikTok content – this will help others find TikTok videos that might interest them, and some might even be from local businesses. The second approach is to engage with profiles or brands in your city that are on TikTok – this will help you build relationships and learn what is working for them, which can lead to more followers and potentially collaborating with other TikTokers.

As mentioned above, there’s no one right way for all local businesses to use TikTok. Some businesses might want to make a TikTok story of their products, while others could make a TikTok post about an event they are hosting in the future. Every business will need to create different TikToks depending on what it is they do, but there’s no wrong way to be on TikTok.

Be authentic and do not focus solely on your product/service

One of our best TikTok marketing tips for local businesses is to be authentic in what you post. This means that you should give viewers a look into how your business operates and show them things that they may not otherwise see. It is not wise to focus solely on your products or services because then it will seem like you only care about making sales. Your potential customers may find it harder to connect with you if you treat them as part of your bottom line. Open up and show them what your business is really about, you won’t regret it.

On TikTok, one of the biggest features that you should take advantage of is the ability to add sounds to your videos. For many videos, including those created by local businesses, sounds are what keep people watching. TikTok also has an algorithm that gives you a higher chance of going viral if you include sounds that are considered trending on the platform. Even if you put the sound very low and do not make it the focus of the video, it is still a great idea to include them.

Keep your videos funny or informative, but not both

This rule has been known in the marketing realm for quite a while, but the tone of voice for your TikTok videos is important. Before you even make your first TikTok, you have to decide how you want all of your future videos to sound. Would you rather create funny videos that advertise your products or services? Or would you rather have your videos be informative? This TikTok marketing tip for local businesses can make or break your experience on the app as customers can catch on to the tone of your account incredibly quickly.

Utilize analytics to see what is working and what isn’t working

Another important TikTok marketing tip for local businesses is to utilize analytics to see if your TikToks are working. If you have a TikTok Pro account you will be able to use the app’s built-in analytics features. Some of the capabilities on the analytics section of the app include overview, content, and followers. These sections will give you plenty more insight into how your content has been working for the last 7 days to a month.