In some of our recent blog posts, we have talked a lot about offline marketing and some key examples of it. But as you are considering employing this type of marketing for your local business, there are some more things that you should consider: things to avoid for offline marketing.
First off, you have to ask yourself: do you want to have your offline marketing campaign be a success? If so, there are some things that you need to avoid. In order for your business to get the results that you want, it is going to take more than just creative advertising and promotions. There are certain things that can stagnate growth in this area of your business and if you don’t know what they are, then it may be time to learn. Here are our tips for things to avoid for offline marketing!
Things to avoid for offline marketing
Don’t start off without a plan
It is important to have a plan in place when you are doing your offline marketing campaign. Things like where you will be advertising and what promotions you want to do need to be decided beforehand so that there isn’t any hesitation or confusion later on during the process. If you don’t start with a plan, it can end up being pretty difficult to get traction in the end.
When creating your plan, we suggest writing it down so that you remember it. We also suggest working with your staff and taking all ideas into consideration. Online research of past successful offline marketing campaigns can also help you out a lot, so be sure to do so.
Do not ruin your brand’s consistency
It’s really important that you don’t ruin your brand consistency with advertisements. Things like using the wrong logo or colors could be detrimental to what your campaign is trying to do. This slight change can be noticeable to consumers and may give them mixed feelings about your company. Seeing something on your website and then a completely different offline advertisement is a quick way to make customers lose interest in your local business. Keep a constant voice is incredibly important so that potential customers know that your values are still aligned and followed through upon.
Do not trash the competition
Do not trash the competition. Don’t make a pejorative comment about a competitor on your website or in an offline marketing piece that you are distributing. You will just be taking attention away from your own business and making yourself look weaker to customers who might have been considering buying from both of you. Making a comment about your competition is one of the biggest things to avoid for offline marketing.
If you must, you can insinuate which other company you are mentioning. But without a doubt, it is important to always keep the focus on your brand and why you are the best at what you do. You should not offer any free publicity to a competitor because it almost always goes wrong.
Don’t forget to create a style guide
Before you embark on your offline marketing journey, do not forget to create a style guide. Things like fonts, colors, and more should be meticulously planned out before the campaign begins. It will save time in the long run because you won’t have to go back and change things as your company grows. As mentioned before, make sure to keep your offline branding consistent with the rest of your company so as to not cause confusion for customers.
Do not try to do it all on your own
When you are thinking about what offline marketing practices you want to take on, be sure to not try to do it all on your own. Find a team member or two that can help you with some of the tasks so you don’t exhaust yourself trying to manage everything alone. As a local business owner, you are often busy, and adding things to your workload can cause even more stress than you normally have.
If you feel that you cannot complete your offline marketing projects on your own, contact Focused Engagement today! We are a digital marketing agency with experience in many offline and online marketing techniques in various industries.