Digital Marketing

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Social media marketing: an introduction for Local Businesses


The year is 2020 and social media has absolutely invaded our everyday lives. For most people, it is impossible to go more than a few days without checking their profiles on their selected social media websites. Many use this social media keeping up with their friends, their favorite celebrities, for getting local and national news, […]

Blog Customer Engagement Digital Marketing

Pros and cons of automated chat: Facebook and SMS Messaging


Marketing automation is a marketing technique that has become increasingly popular over the last few years as technology continues to advance. With automation, marketers can customize and personalize their campaigns to each specific customer and satisfy everyone’s needs rather than only a certain few. But as with almost every marketing technique, marketing automation has its […]