One of the most important steps you should be taking in your business is discovery analysis. Discovery analysis allows you to get a better feel for what your potential customer needs and allows you to suit them more accurately. Without discovery analysis, you may lose a potential customer or leave someone dissatisfied. In this episode […]
Marketing automation is a marketing technique that has become increasingly popular over the last few years as technology continues to advance. With automation, marketers can customize and personalize their campaigns to each specific customer and satisfy everyone’s needs rather than only a certain few. But as with almost every marketing technique, marketing automation has its […]
No matter what industry you are a part of in the world of business, few things are as important as effective and quality customer engagement. It does not matter if you are a business-to-business company or one that is business-to-consumer, you must engage those who use your services or products in the best possible way. […]
In marketing, there can be many different objectives you can aim to achieve. Those can include impressions, page views, likes/comments/shares, and purchases. Having customers that believe in your products or services enough to purchase them are simply essential. If you are not doing something different and making money, you cannot afford to pay your employees […]
In “Focused On The Road” episode 1, Bo discusses what local businesses need to do to move their businesses forward for their benefit as well as their clients. We are happy to announce our new video series called “Focused On The Road”! This video series aims to educate viewers on different marketing topics, from local […]
