The month of September is almost over, and thus meaning our month of discussing marketing automation is coming to an end as well. Even though the monthly theme is ending, we will still have plenty of marketing automation content in the future! Before the month ends, we feel that it is important to discuss a few more things: lead and customer website engagement using marketing automation. We would not be doing the entire concept of marketing automation justice if we did not discuss lead and customer website engagement as it is one of the most essential aspects of the concept. Here is an explanation of lead and customer website engagement and how marketing automation can help you with this process.

What is lead and customer website engagement?

As we discussed in our previous post, a lead is someone who has interest in your business but has not purchased anything yet. They are someone who is clearly looking for products or services and weighing their options, with your business included in their options. Leads often visit your website and you can keep track of them if you utilize marketing automation tools. Whether a lead purchases from you and become a customer or simply stays a lead, it is important to engage with them. By engaging with both leads and customers, you can help keep them interested in you and keep your business at the front of their mind for future purchases. Not all lead engagement will be successful and result in a purchase, but it is an important practice nonetheless.

How can marketing automation help?

Lead and customer website engagement can be executed in a variety of different ways. You can collect leads from your website and contact each of them individually with emails, text messages, phone calls, and more. These methods can be very time consuming if you do not use marketing automation software. But as with social media, marketing automation can be set up and maintained in as little as an hour or less per week rather than multiple hours every day. Marketing automation can do the hard work of actually sending multiple emails and reaching out to leads and customers while you focus on other aspects of your business. It can track the entire process and you can make each email dynamic to fit different customers and leads.

With the use of marketing automation software, you can create workflows that will automatically retain customer information and preferences and send them personalized emails. This is one of our favorite things to do for our customers at Focused Engagement because it can have a huge impact on their local business. We have discussed marketing automation and lead/customer website engagement in a lot in recent episodes of Focused Fridays and Focused On The Road.

Another positive of lead and customer website engagement with marketing automation is that you can step in at any time and talk to the customer or lead yourself. The dynamic emails that marketing automation creates should make your customer feel comfortable, but if you encounter any problems you can jump right in. This human-controlled aspect of dynamic marketing automation customer and lead engagement will help your business in the long run.

Improve your lead and customer website engagement today

By now, the importance of lead and customer website engagement for your local business is obvious. Focused Engagement understands that marketing automation and marketing in general can be very stressful and confusing, but that is why we are here. Focused Engagement is proud to offer multiple types of marketing automation services including SharpSpring automation. For more information on our marketing automation services, please visit our marketing automation introduction page. You can fill out the form on the page for a demo of what our marketing automation looks like and what it can do for you. Please contact us with any more questions you may have, we would love to hear from you!