If you did not already know this, Facebook is one of the most popular social media networks in the world. The platform has over 2 billion monthly active users and it boasts many features for users and businesses alike. Facebook is an excellent platform for local businesses to utilize to grow their customer base. Did you know that more than 100 million small businesses have pages on Facebook? That is quite a large amount, which means many opportunities are available.
Due to the sheer amount of people that go on Facebook frequently, this is a perfect place to advertise a local business. Facebook ads can be an effective way to reach new customers and get your message in front of a large audience, which means more potential sales for your company. But you may be wondering how these Facebook ads will actually help your local business grow. Do not worry because in this post, we will discuss how Facebook ads help local businesses and what they can do for your local business!
How Facebook ads help local businesses
You can target people within a specific geographical area
One of the biggest ways how Facebook ads help local businesses is by allowing you to choose the geographical area in which you want your ads shown to potential customers. This is called geofencing and you can create boundaries to show your ad within. For example, if you have a local business downtown and only want people that are within 10 blocks of your business to come visit, you are able to create a fence around the specific area. But if you want people from all over your city or state to come in, you can include this entire area as well. Costs may vary depending on how big the geographical area you are advertising in is, but it could be worth it.
You can promote your sales and coupons easily
Another way how Facebook ads help local businesses is by allowing you to show your sales and coupons off easily. In order to show these coupons and sales off, simply use Facebook’s Offers app or a third party app that allows customers to claim these special deals. By offering these special deals on Facebook, you are making customers feel that they are getting something exclusive. That will make them more likely to use your coupon so they do not miss out. You can also experiment with combining this feature as well as geofencing if you only want people in a certain area to use your coupons.
You can make different types of ads
Another great benefit of using Facebook ads is the different types of ads that you can create on the platform. Some of these types of different ads include image ads, video ads, poll ads, carousel ads, and even slideshow ads. By having all of these different types of ads available, you can express your creativity in your ads. With the sheer number of different styles of ads you can make, it is easy to create something different every time you use the platform. Of course, different ads may work better for certain products or services so you will have to do some experimenting to find the perfect fit for your local business.
You can change your ads and ad frequency on the fly
In the world of advertising and local business in general, things are constantly changing. Customers may be interested in something one day, then something completely different the next. For example, a customer may be really interested in a specific brand of coffee you carry after seeing your ad for it. They may come close to buying it but not actually go through with the transaction. The next day, they may be interested in one of your t-shirts.
Luckily, Facebook ads gives you the ability to adjust your ads quickly and change the frequency with which they are shown. This will help you reel in more customers as their preferences may change and keep them interested in your business as general. We recommend experimenting with your ad frequency if you notice different trends in your analytics reports. The beauty of Facebook ads is that you have plenty of analytical data available that will help you make improvements to your campaigns.