In today’s marketing world, it is important to work with marketing methods that are known to work while also trying new things. You should never stick to the same techniques and stay complacently in the same spot because your local business needs to keep up with the competition. If you are one that enjoys using social media for your local business, there is no need to worry because there is a rising platform to help your local business: TikTok.

In recent years, it has become much more popular for a local business to be active on a variety of social media platforms in order to reach different audiences and become more well-known. TikTok is one such platform that has grown rapidly in recent years. With marketing campaigns on TikTok becoming increasingly popular, there are many reasons why you should consider marketing your business on this app! Here are some of the reasons why you should consider marketing on TikTok.

Reasons why you should be marketing on TikTok

There’s a large audience available

The first and most important reason why marketing on TikTok is so effective for local businesses is because it has such a large audience. With over 300 million active users, marketing your business through this app can be more than worth the investment! People of all ages use this app, including teenagers, millennials, generation Z, and baby boomers. So no matter what kind of local business you run, there is a chance that you will reach your target audience by marketing on TikTok!

The app has plenty of useful features

The TikTok app itself has a lot of features that will help marketing to be more successful. For example, you are able to upload videos on the channel page for 24 hours and then choose if they stay public or become private after that time period. You can also tag other TikTok users in your post so it shows up in their feed!

There are also plenty of editing features and the ability to add different sounds to your videos available on TikTok. Varying video lengths can also come in handy, with some users even gaining the ability to post 3 minute long videos. Clearly TikTok has plenty of features so that you have the ability to make versatile and entertaining videos that get your point across to your audience.

You can show your products/services off

In the current age, almost everyone knows that video marketing is one of the most effective methods. This is because many people, especially younger audiences, would rather watch a short video than read a long article or blog post. By utilizing TikTok, you have the ability to create videos that your audience of any age can view and engage with. Depending on what your product or service is, we suggest using humor and keeping your videos short. By doing these things, it is more likely that viewers will explore your business and share it with their friends. This is one of the most powerful reasons for marketing on TikTok!

Can help you drive traffic to your website or location

One big motivation for marketing on TikTok should be getting your business more traffic. By creating TikTok videos that advertise your business, you can give your potential customers a reason to visit your website by linking a landing page. This page could include a special gift or an exclusive offer that they can receive. By doing this, you will be building more enthusiasm around your brand and putting it in a positive light.

You can also create TikToks that focus on your physical location if your business has one. For example, a local coffee shop could create a TikTok video advertising their latest pastry offerings. The video could contain an offer for a free pastry with the purchase of a coffee at your location. This would give customers the motivation to visit your business if they are in your area.

Influencers can easily be found for your local business

Another huge opportunity that will present itself to your company on TikTok is the prevalence of influencers. With so many influencers in all locations of our world, your company could have the opportunity to hire one to promote your brand. Depending on the size of your company and marketing budget, it may be wise to consider micro-influencers that live near your local business location. These smaller influencers could still have an impact on your business as you are marketing on TikTok while saving you money in your budget.