Marketing tactics are constantly changing and evolving to meet the needs of a changing public. This is especially true when it comes to engaging a younger audience, because they are so used to using technology. Different generations have different expectations for how they want their businesses marketed to them, so you need to be aware of these differences and tailoring your marketing accordingly. In this blog post, we will explore what has worked in engaging a younger generation in your company’s marketing efforts. We will also give you some tips that you can put into practice for your business
Engaging a younger audience tips
Make social media a priority
Social media is an excellent way of engaging a younger audience. A lot of young people use social media for entertainment purposes daily, which makes it easy if you are posting content that will be entertaining and engaging to them. This is especially true on sites such as Twitter or Instagram.
If you have a blog, make sure there’s an RSS feed so they can subscribe and be alerted when something new is posted. Include pictures, videos, or infographics in your posts that will help convey the message you’re trying to send. Remember: social media doesn’t always have to focus on sales or promotions! It can be used just for fun, especially when targeting a younger audience.
Keep up on the latest marketing trends
One of the main reasons that businesses fail is because they don’t keep up with marketing trends. You need to constantly bring new ideas and strategies in order to maintain a steady flow of revenue and interest from customers, which will eventually lead them back into the store or online shopping cart. Putting forward these creative ideas is essential to staying afloat, especially when engaging a younger audience. New marketing trends and ideas are constantly popping up, so it is best to experiment with most new trends and see what works for your business.
Create highly shareable content
Creating content that is shareable isn’t always easy, but it’s a key component of marketing successfully to a younger audience. Crowdsourcing ideas from your followers or having contests are some great ways to increase the likelihood that they will be interested in what you have to say and want other people to read about it too – which increases visibility for both you and your content.
On social media these days, you will often see younger audiences share content that has high-quality graphics or videos, including memes and interesting articles. If you focus your content with these tips in mind, it is more likely to be viewed and shared by the younger audience you are attempting to engage.
Another way to create shareable content is through contests or giveaways of your products that require people to post about the contest/giveaway on social media in order for them to be eligible and have a chance at winning. Contests can be done by handing out tickets for events you’re hosting, or even giving away samples from your business. If you are interested in this tip in particular, scroll to the following section.
Optimize your content for mobile devices
Mobile devices are the most popular method for accessing content on the web. It is crucial that your business be prepared to offer a site that can accommodate these mobile visitors. Here’s how you do it:
– Adapt or redesign your website so that it renders well at any size.
– Adjust your images as well, so that they are not too large and also load quickly on a mobile device.
– Use JavaScript or CSS to ensure that the site loads fast enough for visitors with slower connections.
– Ensuring that you have a site that is coded to handle the way content flows on a mobile device
Mobile visitors are more likely than desktop users to bounce from site to site quickly (often because they’re looking for something specific). To keep them engaged, you should: include engaging images or videoclips, provide text summaries of your content along with links to the full article or page when appropriate, make sure there’s easy access to your contact information, such as a phone number and address for physical stores/offices, and include social media icons so that visitors can share your site on their preferred networks.
Hold contests and giveaways for high engagement
In terms of strategies for engaging a younger audience, this is one of the most effective. You should focus on holding contests and giveaways for high engagement. Create a contest for your followers to encourage them to interact with you while increasing social media traffic at the same time! You will want to make sure that there is something in it for people who enter (like a product or service).
When you hold these contests, we suggest offering prizes like tickets, books, magazines, etc. If you offer a free service or product, people will be less likely to enter and more inclined to purchase instead.
Bonus tips
So what are some other ways of engaging your audience? Make sure that you have a strong social media presence! Have an account on all the popular platforms such as Facebook, Instagram, etc. You should also try updating these accounts with new posts at least once a day. Another way of engaging your audience is to provide them exclusive content that they cannot find anywhere else! This will make people feel special and more inclined to share this material. In turn, your social media traffic will be boosted. It’s also important to have an interactive website so that visitors can comment on your content. This will make them feel like they are part of a community and contribute to the conversation, which is what helps increase involvement.
Finally, it’s very important not to be too repetitive with how you market yourself! Be sure that each campaign reaches out to different demographics so as not to bore people who may have already seen one of your campaigns. We hope that these tips on engaging a younger audience have helped you! Be sure to check back for more information on engaging other demographics and contact us with any questions you may have. View our marketing services here.