News flash: the world is changing right in front of our eyes. This is due to advances in technology, the development of cities and countries, and changes in the way we live. And plus, the effects of the COVID-19 pandemic are still lingering in many places. Believe it or not, these effects are pushing us to embrace new ways of doing things and we must adapt. Many companies have already adopted new methods and phased out old methods that could be considered fan favorites. In fact, many things we were used to before the pandemic may become a permanent thing of the past.

As these changes continue to come at us, marketing professionals for companies of all different sizes must learn to adjust. Different digital marketing trends pop up all the time anyway, but right now they seem to be coming up more than ever. Luckily for you, Focused Engagement is always working to stay on top of the latest methods and techniques for digital marketing. Here are a few of the latest digital marketing trends for 2021 that you may begin seeing more of!

Artificial intelligence

If you are not already on the artificial intelligence train, it is time to hop on. This advanced technology allows companies to eliminate menial tasks that take up too much time, while also improving their marketing strategies. Artificial intelligence can do a variety of things, including post on social media, recommend products, interact with your customers, and much more. This technology is projected to increase in popularity as it continues to improve and give companies that utilize it even more of an advantage than they had before. Soon we will see even more marketing campaigns completely created by artificial intelligence, so be on the lookout.


If you have read some of our previous blog posts about chatbots and marketing automation, you will know that Focused Engagement heavily endorses this technology. Chatbots can remove the need for your staff to respond to every individual message from customers. This goes hand-in-hand with artificial intelligence as it allows for AI to answer basic questions from people who are interested. Plus, you can take over for the chatbot if you want to answer a more complex question from your customer. This is one of the digital marketing trends that is sure to last for many years to come.

Personalized marketing

As technology gets more advanced, you do not want to stick with generic marketing that is targeted towards everyone. Most customers do not actually enjoy this and will likely move away from your company if they get bored or annoyed. This gives you the perfect opportunity to personalize your marketing for each person!

According to Instapage, 80% of customers say they are more likely to purchase from a business if their marketing is personalized. If you are interested in personalized marketing, contact Focused Engagement today! We are happy to help you incorporate this into your marketing plan or help you develop an entirely new one.

Another digital marketing trend that is rising to prominence as technology improves is smart speakers and the voice search ability that many of them come with. The main reason that voice search is a big digital marketing trend currently is because of the convenience factor. Voice search technology is so advanced that you can communicate with your speaker to search the web for news, videos, products, and more. You can even purchase items with voice search, which is another up-and-coming industry. As technology continues to improve, voice search will be an even more viable option.

Shoppable posts          

Shoppable social media posts are one of the biggest digital marketing trends that are being affected by the COVID-19 pandemic. The pandemic has heavily affected retail stores and has made shopping in-store a big problem. This has led to a rise in prominence for both eCommerce and social media. Shoppable posts combine both of these and allow users to purchase items directly from social media posts. For example, Instagram now has a checkout platform and allows users to purchase items without ever leaving the app. Now that this is common, it is likely to stick around after the pandemic ends and customers shop in person.