Marketing has changed a lot over the years. Take a look around us and you will see how much technology has impacted the lives of everyone, whether they like to admit it or not. With people getting much of their information from online sources, it’s important to have a strong presence there as well. But what about offline marketing? What is its role in today’s world of marketing and how can it work with online strategies? In this blog post, we will talk about combining marketing strategies and how this can help your business get ahead of the competition!
Combining marketing strategies
Keep your message consistent online and offline
It’s important to keep your message consistent as you are combining marketing strategies because they are both going after a similar audience. If you have strong branding i.e. Coca Cola or Pepsi, people shouldn’t be able to tell whether or not it is only online or if offline as well. Your target audience should feel the same emotions and see the same message from your brand whether they are viewing your marketing online or offline. You do not want to send conflicting signals; that is a major no-no. All the information should feel like it is coming from a knowledgeable source.
If you can’t think of what to say offline that would also work online, try this exercise:
Find an advertisement for something and write down the first five words ____ says in their message. Then take those same five words and make them into something that could speak to the online audience. Start with the message “I should have listened to my mother when she said I shouldn’t eat so many sweets.” “Now that it’s too late, I know why Mom told me not to overeat on candy and sugary drinks!” This is a way of saying something in an offline ad campaign would also work online as well.
Include online calls-to-action in your offline marketing
One of the best ways of combining marketing strategies is to find ways to include your online marketing in an offline setting. For example, if you’re running a restaurant and have a social media page for the business as well as a website that does reviews of restaurants like yours, make sure customers know about it when they go into the restaurant. One way would be to put up posters with information about your social media page, reviews website or both in the restaurant.
Another way would be to put up posters with information about your site and how people can get coupons for a discounted next visit online. This will help customers see that you’re there not just offline but also online as well! This technique should give you great results as it will convince people to support you both online and offline.
Ask followers for feedback on your new offline marketing campaigns
The best way to find out if your campaigns are working is by asking people who follow you on social media for feedback. It’ll give them a chance to tell you what they like and also what they don’t like about it, which will help improve the next campaign. If you have any pictures of your new offline marketing campaigns then put those on social media as well. By doing this, you are helping your loyal followers feel like your brand and have their voice heard!
Be creative but also keep it simple
Offline marketing is all about the finer points. When you’re offline, there are a lot of different ways to capture attention and keep it. It all depends on what your market wants: physical products, digital downloads, or information in person. There are also many things that can be used as an outside-the-box idea, like hosting an offline party in your business’s store.
If you want to create success with a marketing strategy, it should be creative and simple. This means that the way this is conveyed has to have some kind of budget behind it or if not, then there needs to be something special about it. It does not matter how much money is spent or how creative the idea is, if it’s not simple then no one will be able to understand.