Consumers are always viewing online business reviews to help them decide between purchasing or using a service. And this practice is becoming more and more popular. Business reviews offer great insight and are a valuable resource for your potential customers. Whether you’re a new company or have been in business for years, online reviews will have a great impact on the success of your business. Understanding the importance of maintaining excellent online business reviews will help your company grow and reach new customers. We are here to explain four key ways your business could benefit from online business reviews.

#1 Influences Buying Decisions

Online business reviews significantly affect the buying decisions of potential customers. According to a recent survey, 84% of people trust online reviews and view them as recommendations. This same survey also noted that only 12% of people do not read online reviews for consumer products. This means, not offering customer reviews can significantly reduce your chances of gaining new clients. If you do not offer customer reviews, you are missing out on reaching that 84% of customers that treat reviews as recommendations. 

#2 Increase Trust

As a business owner, you should be looking for new ways to improve trust and to create a long-term relationship with customers. Businesses that receive positive reviews are much more likely to be viewed favorably and will have a high trust value with new clients. On the other hand, companies with poor reviews will experience limited growth and will take much longer to build trust. Customers with a high value of trust in your product are much more likely to return and become long-term clients.

Essentially, with more positive online reviews you’ll be more likely to build trust and loyalty within new customers. 

#3 Increase Search Engine Rankings

If you’re looking to increase website traffic and boost your website in search engines, reviews are the way to do it. Fortunately, customers that leave positive reviews on your site can significantly impact your company’s rankings in a search engine’s algorithm. Each new review increases the amount of new content on your website. The amount of new content on your site plays a significant role in improving your website ranking within search results.  The 2017 Local Search Ranking Factors Report by Moz shows that online reviews account for 13% of the overall Google Local Pack (maps) ranking factor. You can read more about how to boost your ranking on search engines here.

The positive reviews you receive will continue to have a positive impact on your rankings through all  major search engines.

#4 Improve Customer Service

If you’re interested in improving your company’s customer service standings, reviews can help with that too. A steady of stream of online reviews can give you ideas on various ways to improve your company and better customer service. For example, you may receive reviews that contain complaints that your business closes too soon. You can then use this information to make adjustments to your business hours. Based on these reviews, you can deduct that, to reach more customers, it may be a good idea to increase working hours. 

Regularly checking your reviews and responding to customers is a great way to increase interaction between clients. Online reviews are a great resource for improvement and offer valuable insights from your customer’s perspective.

As you can see, online business reviews can have a significant impact on your company. Maintaining a stream of positive reviews will influence buying decisions, increase consumer trust, improve customer service, and increase your site’s search engine ranking. Businesses that have a steady amount of positive reviews will enjoy more customers and increase their chances of sustaining long-term success.