As a growth agency, we work with small businesses every day. As a means for growth, one of our key insights is in helping these businesses engage with their customers and leads effectively. We’ve all got our own examples of cringe-worthy customer engagement. Recently, our Account Coordinator was searching on Facebook for local craft stores. […]
If you’ve got any skin in the marketing world, you’ve probably heard the term “omnichannel marketing” thrown around a few times. And, if you’re not already familiar with omni-channel marketing, you’re probably thinking it’s just another marketing “buzz word” that lacks any real meaning. We’re here to debunk that and explain: What omni-channel marketing is, […]
Customer engagement means encouraging customer interaction with your company through feedback to create a stronger brand. Customer engagement can lead to profit growth, gaining more reviews and stronger reviews, and opening new horizons with your newfound insight. Getting customers to engage and provide feedback to your company face-to-face might be challenging, so how do you […]
Who is your ideal customer? When you started your business, you probably went into it with an idea of the kind of person you or your products could help. Without even recognizing it, you began creating a buyer persona. But, to attract prospects and win with lead engagement, you need to go a step further. […]
Small and mid-sized businesses that rely on local customers have a big problem. And that problem is lead engagement. The average company takes an old-fashioned view of how to treat leads. Their lead funnel starts and ends with advertising. Whether they use traditional media or new, they see attracting attention as job #1. Once they […]
