If you’ve got any skin in the marketing world, you’ve probably heard the term “omnichannel marketing” thrown around a few times. And, …

Customer engagement means encouraging customer interaction with your company through feedback to create a stronger brand. Customer engagement can lead to profit …

Who is your ideal customer? When you started your business, you probably went into it with an idea of the kind of …

Small and mid-sized businesses that rely on local customers have a big problem. And that problem is lead engagement. The average company …