The marketing industry is globally expansive and always changing. Digital marketing offers companies a wide range of resources and channels where they can connect with customers. Though it is growing in popularity, there are elements of digital marketing that are shrouded in myth.
We are here to debunk these myths and help business owners understand digital marketing better.
Myth Number 1: Digital Marketing is Only For Small Businesses.
Digital marketing is not only helpful for small businesses. Successful digital marketing can allow businesses of any size to communicate and engage with customers better (without a call center and in a time-effective manner.) It allows companies to be able to sell their products or services directly to customers even without a physical store.And it allows businesses of any size to get insights and data about their customers. There are several digital marketing channels that give marketers data about targeted audiences without the need to outsource a large marketing research company.
Myth Number 2: Digital marketing is only successful if you have a high volume of website traffic.
The key to effective digital marketing is getting quality leads, not necessarily a high quantity. It isn’t all about attracting visitors to your website. It is about attracting high quality visitors. You want to attract targeted site visitors that are looking for your products or services.
Myth Number 3: SEO isn’t necessary.
Internet users do, and will continue to, use search engines whenever they want more information about a product or service. Implementing a successful SEO strategy will play a role in the result these search engines have, and how well your business ranks among them. SEO contributes to how well your business is seen by targeted potential customers. It is a major contributor of the success for your digital marketing campaign and should not be overlooked. We have created a blog post to help you better understand the basics of SEO.
SEO cannot be “set and forget.” Your SEO strategy development and implementation is a continuous process – or should be. The idea that SEO is a one-time project is faulty. Like all of your other digital marketing channels, it requires maintenance. Search engine algorithms are always changing and adapting to consumer behavior, and your SEO strategy should be too.
Myth Number 4: Negative comments on social media are always bad for business.
This is a very common misconception that is entirely untrue. Receiving negative comments online can be a great way for you to receive honest, unfiltered feedback. Customer concerns about your products or services should be addressed head-on. They are golden opportunities for your company’s further education, and for your customer service skills to shine. We have created a blog post about the importance of online reviews – the good and the bad.
You shouldn’t try to hide or dismiss negative comments or reviews online. Instead, take this opportunity to create a thoughtful and helpful response with the option for the customer to call for further discussion. Then, make sure someone follows up on concerns internally before grievances become more widespread.
Myth Number 5: The more content the better.
We often hear about the importance of creating content for SEO purposes, or to continuously engage with customers. Because we know of its importance, we often think we have to create heaps of content in order to be noticed. And, with new channels and means of creating content (live streaming, stories on social media, etc.), we may become overwhelmed trying to engage with and be present on all channels of communication and platforms.
Most businesses do not have the time or resources to create this volume of content while maintaining a high level of quality. In this case, it is generally best to focus on creating high-quality content rather than a high quantity of it.
There will always be an abundance of myth and confusion about where and how to best allocate your marketing and business funds. And predictions & assumptions are often common in this industry. If you don;t want to be led astray or consumed by the trends in digital marketing, focus on what your business finds success with and make decisions based on the evidence you have.