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How To Effectively Automate Online Chat

For fans of marketing automation, the month of September is going to be a fun one. That’s because marketing automation is our theme of the month! We will be creating various content that has to do with different aspects of marketing automation, starting with this blog post. We’ll also be doing our Focused On The

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Customer engagement tips: 5 ways to get started

No matter what industry you are a part of in the world of business, few things are as important as effective and quality customer engagement. It does not matter if you are a business-to-business company or one that is business-to-consumer, you must engage those who use your services or products in the best possible way.

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The Basics of Reputation Management For Your Business

One of the most important things for a business – local, mid-sized, or national – is something that you may not expect or something that you may downplay: your business’s reputation. Really, reputation is one of the most important parts of a business? That is right because when you do not have a reputation due

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Video Creation For Marketing: Why It Is Essential

Currently, there are many marketing campaign techniques that you will see companies use. Some of these digital marketing techniques include social media, analytics, pay-per-click (PPC), video creation, audio commercials, website design, and much more. All of these techniques can have a positive effect on the marketing campaign, but especially when they are used together. In

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Good Website Design Tips for Marketing Success

Have you ever encountered an extremely poorly designed website? Imagine one so bad that you do not want anything to do with a company. A terrible website may confuse you as to why they thought it would be a good idea. If you have encountered such a website, you are not alone. Many people are

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Backlinks For Local Businesses: Why Are They So Important?

No matter where you look on the internet, content is king. Blog posts, videos, ad campaigns, you name it and it gets millions of views per day. But an underrated benefit of this overload of content that we are experiencing is a concept called backlinking. You may not be familiar with this term in name,

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Outstanding Digital marketing training resources

Depending on where you look, digital marketing companies can be quite different. They can be brand new companies that just began or longstanding companies that are well-known and liked. They may be made up of veterans in the industry or young people that are fresh out of college. Regardless of the experience, education, and prestige

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Failed marketing campaigns: how to avoid disaster

In marketing, there can be many different objectives you can aim to achieve. Those can include impressions, page views, likes/comments/shares, and purchases. Having customers that believe in your products or services enough to purchase them are simply essential. If you are not doing something different and making money, you cannot afford to pay your employees

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Tips for using Instagram as a marketing tool

As social media continues to grow and impact our lives, many companies realize how important an online presence is. If you do not have a successful website, blog, and social media accounts, you are far behind the curve. However, not all social media websites are perfect for every business. Which platforms you should use depends

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Call tracking numbers: how they can help your business

In our last post, we discussed the Voice over Internet Protocol (VoIP) phone system and its benefits for your business. Once you’ve chosen to go with a VoIP system, there is another effective retail marketing strategy regarding phone calls that you can use: call tracking numbers.   What is a call tracking number? A call

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About us

Focused Engagement is a full-service digital marketing agency that offers local SEO, reputation management, and customer engagement tools. We help clients convert more leads with our customer-centric approach to consumer engagement.

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