Blog Posts

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Social media marketing: an introduction for Local Businesses

The year is 2020 and social media has absolutely invaded our everyday lives. For most people, it is impossible to go more than a few days without checking their profiles on their selected social media websites. Many use this social media keeping up with their friends, their favorite celebrities, for getting local and national news,

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How Geotargeted Ads Benefit A Local Business

October is over, which means that our topic of the month of Pay-Per-Click (PPC) advertising is nearly complete. Before our coverage ends, we have one more subtopic to cover: how geotargeted ads benefit a local business. If you are unfamiliar with these types of ads, you are about to get really familiar with them. Geotargeting

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Bing Search ads: pros of using the underutilized search engine

As discussed in our previous blog post, the internet has heavily affected nearly everyone’s lives. So many things that are essential for us to live can be done online without any human interaction. With this prevalence of online activity, there is bound to be one search engine that comes out on top: Google. Google is

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How To Take Advantage of Google Search Ads For Your Local Business

In our current world, nearly everyone uses the internet in some way, shape, or form. The internet has absolutely taken over our lives in some senses because we often cannot live without it. Whether people like to admit it or not, the internet makes many aspects of life easier. We can find places to eat,

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Retargeting strategy: how to maximize your website visitors

During the month of October, we are focusing on Pay Per Click (PPC) advertising and some of the topics that surround it. In the first blog post of this month’s series, we discussed the general idea of what PPC advertising is. PPC advertising is something that can have a huge positive effect on local businesses,

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Display ads and PPC: how they can further your local business

In the information age, making your presence known visually is one of the most important things that you can do. Actually, you should absolutely be doing this if you want to have any chance of succeeding in the business world. This is especially true for local businesses, who face heavy competition from other local and

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Lead/customer website engagement: marketing automation in action

The month of September is almost over, and thus meaning our month of discussing marketing automation is coming to an end as well. Even though the monthly theme is ending, we will still have plenty of marketing automation content in the future! Before the month ends, we feel that it is important to discuss a

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Customer follow-up: how marketing automation can help

As we continue to touch on marketing automation during the month of September, there are more important points to discuss. Marketing automation is great for things such as social media posts, messaging platforms, emails, and more, but it is also great for things you may not be aware of. It is great for customer follow-up,

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Pros and cons of automated chat: Facebook and SMS Messaging

Marketing automation is a marketing technique that has become increasingly popular over the last few years as technology continues to advance. With automation, marketers can customize and personalize their campaigns to each specific customer and satisfy everyone’s needs rather than only a certain few. But as with almost every marketing technique, marketing automation has its

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About us

Focused Engagement is a full-service digital marketing agency that offers local SEO, reputation management, and customer engagement tools. We help clients convert more leads with our customer-centric approach to consumer engagement.

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