Blog Posts

Our latest news, stories and updates

Failed marketing campaigns: how to avoid disaster

In marketing, there can be many different objectives you can aim to achieve. Those can include impressions, page views, likes/comments/shares, and purchases. Having customers that believe in your products or services enough to purchase them are simply essential. If you are not doing something different and making money, you cannot afford to pay your employees

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Tips for using Instagram as a marketing tool

As social media continues to grow and impact our lives, many companies realize how important an online presence is. If you do not have a successful website, blog, and social media accounts, you are far behind the curve. However, not all social media websites are perfect for every business. Which platforms you should use depends

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Call tracking numbers: how they can help your business

In our last post, we discussed the Voice over Internet Protocol (VoIP) phone system and its benefits for your business. Once you’ve chosen to go with a VoIP system, there is another effective retail marketing strategy regarding phone calls that you can use: call tracking numbers.   What is a call tracking number? A call

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VoIP Phone System: benefits for local businesses

In the 21st Century, the internet has taken over as the primary mode of communication for most everyone. Most people use the internet to communicate with family and friends as well as customers, potential customers, and business partners. Business of all sizes from local to national have also learned that the internet is an excellent

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5 benefits of online chat services for your business

As a growing local business, building connections with your existing and potential customers is of the utmost importance. If you do not build these connections with the people who support you, they may feel as if they do not matter to you and may stop giving you their business. There are various ways that you

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Virtual tour: why your local business needs one

It has been said often, but the COVID-19 crisis has affected us in nearly every way. One big way that we are affected is through in-person shopping or business in general. This highly infectious disease has exposed the need for change in the shopping industry. It has shown us how effective virtual tours can be

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Social media techniques for effective retail marketing

Social media has become a huge part of most people’s daily lives. Almost every industry utilizes it in some form or another and at different levels. The industry that has perhaps the most to gain and lose is the retail industry. How often do you go on social media and see ads for various products

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Marketing Automation

Marketing automation: the importance of utilization

Marketing, while it is often a very rewarding and valuable task for a company, can become very stressful very quickly. You may feel stress if you have tight deadlines or too many things to get done in a short time. Many see marketing as a make-or-break part of a company, and we are inclined to

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How to optimize your Google My Business listing

In this current age, searching for businesses of all types via the internet is the most popular method of discovery among customers. When searching for a business, customers take many factors into consideration including location, reviews/ratings, prices, features, menu, products, etc. An essential resource that gives customers all this information and more is your Google

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About us

Focused Engagement is a full-service digital marketing agency that offers local SEO, reputation management, and customer engagement tools. We help clients convert more leads with our customer-centric approach to consumer engagement.

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