Blog Posts

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How To Take Advantage of Google Search Ads For Your Local Business

In our current world, nearly everyone uses the internet in some way, shape, or form. The internet has absolutely taken over our lives in some senses because we often cannot live without it. Whether people like to admit it or not, the internet makes many aspects of life easier. We can find places to eat,

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Retargeting strategy: how to maximize your website visitors

During the month of October, we are focusing on Pay Per Click (PPC) advertising and some of the topics that surround it. In the first blog post of this month’s series, we discussed the general idea of what PPC advertising is. PPC advertising is something that can have a huge positive effect on local businesses,

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Display ads and PPC: how they can further your local business

In the information age, making your presence known visually is one of the most important things that you can do. Actually, you should absolutely be doing this if you want to have any chance of succeeding in the business world. This is especially true for local businesses, who face heavy competition from other local and

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Lead/customer website engagement: marketing automation in action

The month of September is almost over, and thus meaning our month of discussing marketing automation is coming to an end as well. Even though the monthly theme is ending, we will still have plenty of marketing automation content in the future! Before the month ends, we feel that it is important to discuss a

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Customer follow-up: how marketing automation can help

As we continue to touch on marketing automation during the month of September, there are more important points to discuss. Marketing automation is great for things such as social media posts, messaging platforms, emails, and more, but it is also great for things you may not be aware of. It is great for customer follow-up,

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Pros and cons of automated chat: Facebook and SMS Messaging

Marketing automation is a marketing technique that has become increasingly popular over the last few years as technology continues to advance. With automation, marketers can customize and personalize their campaigns to each specific customer and satisfy everyone’s needs rather than only a certain few. But as with almost every marketing technique, marketing automation has its

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How To Effectively Automate Online Chat

For fans of marketing automation, the month of September is going to be a fun one. That’s because marketing automation is our theme of the month! We will be creating various content that has to do with different aspects of marketing automation, starting with this blog post. We’ll also be doing our Focused On The

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Customer engagement tips: 5 ways to get started

No matter what industry you are a part of in the world of business, few things are as important as effective and quality customer engagement. It does not matter if you are a business-to-business company or one that is business-to-consumer, you must engage those who use your services or products in the best possible way.

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The Basics of Reputation Management For Your Business

One of the most important things for a business – local, mid-sized, or national – is something that you may not expect or something that you may downplay: your business’s reputation. Really, reputation is one of the most important parts of a business? That is right because when you do not have a reputation due

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Video Creation For Marketing: Why It Is Essential

Currently, there are many marketing campaign techniques that you will see companies use. Some of these digital marketing techniques include social media, analytics, pay-per-click (PPC), video creation, audio commercials, website design, and much more. All of these techniques can have a positive effect on the marketing campaign, but especially when they are used together. In

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About us

Focused Engagement is a full-service digital marketing agency that offers local SEO, reputation management, and customer engagement tools. We help clients convert more leads with our customer-centric approach to consumer engagement.

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