Blog Posts

Our latest news, stories and updates

Increase sales with retail text message marketing

Are you using text message marketing in your store? If you are not, you really should be. Often when we think of text messaging, we think of quick messages to friends or family. Most retail businesses do not think about text messages as an effective engagement method, but the reasons you use it to communicate

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How our customer engagement strategy can increase brand loyalty

If you read our previous blog post, you already know all about our incredibly effective customer engagement strategy! And if you have not read that post yet, we recommend checking it out. It will keep us on the same page about what our customer engagement strategy can do for your local business. Whether you decide

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Customer engagement strategy: what we offer local businesses

No matter which stage of business ownership you are in, customer engagement should be a priority. But in order to get the customer engagement that your business should be striving for, you must develop your own or incorporate a customer engagement strategy. This strategy will be the guiding force for how you get people to

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Common social media marketing mistakes to avoid

Throughout the entire month of November, our blog has been focused on social media marketing. Near the beginning of the month we gave you an introduction to social media marketing and how it can help your local business. We followed that post up with posts about how to use Facebook and Instagram successfully. Those posts

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How to generate leads for a mattress store

As a mattress store owner, you have a lot of competition. You have to deal with national stores like Mattress Firm as well as countless online bed-in-a-box companies that keep popping up. In order to grow, you need to create an effective retail digital marketing strategy. A critical part of that strategy is to generate

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The benefits of Instagram for a local business

At Focused Engagement, the entire month of November has been centered around social media marketing and a variety of topics surrounding it. In the modern world, social media is becoming increasingly essential for local business success. There are ways to succeed without utilizing social media, but it is much harder simply because most people find

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Social media marketing: an introduction for Local Businesses

The year is 2020 and social media has absolutely invaded our everyday lives. For most people, it is impossible to go more than a few days without checking their profiles on their selected social media websites. Many use this social media keeping up with their friends, their favorite celebrities, for getting local and national news,

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How Geotargeted Ads Benefit A Local Business

October is over, which means that our topic of the month of Pay-Per-Click (PPC) advertising is nearly complete. Before our coverage ends, we have one more subtopic to cover: how geotargeted ads benefit a local business. If you are unfamiliar with these types of ads, you are about to get really familiar with them. Geotargeting

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Bing Search ads: pros of using the underutilized search engine

As discussed in our previous blog post, the internet has heavily affected nearly everyone’s lives. So many things that are essential for us to live can be done online without any human interaction. With this prevalence of online activity, there is bound to be one search engine that comes out on top: Google. Google is

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About us

Focused Engagement is a full-service digital marketing agency that offers local SEO, reputation management, and customer engagement tools. We help clients convert more leads with our customer-centric approach to consumer engagement.

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