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Marketing has changed a lot over the years. Take a look around us and you will see how much technology has impacted the lives of everyone, whether they like to admit it or not. With people getting much of their information from online sources, it’s important to have a strong presence there as well. But
When you think about offline marketing, what comes to mind? If it is a flyer or business card that you were handed at the grocery store, you are not alone. It seems like offline marketing has been on the decline for years and if one thing is for sure, it’s that many companies are struggling
Did you know that seniors are the fastest-growing demographic in our society? In fact, by 2030, one out of every five Americans will be a senior citizen! If you’re not marketing to seniors now, it’s likely that your competition is already doing so. And with all these new customers coming your way, what better time
Marketing tactics are constantly changing and evolving to meet the needs of a changing public. This is especially true when it comes to engaging a younger audience, because they are so used to using technology. Different generations have different expectations for how they want their businesses marketed to them, so you need to be aware
Local businesses are an important part of the community. They offer unique products and services that you can’t find at big-box retailers, they keep money in your local economy, and they contribute to a better quality of life. Supporting them is not just about buying from them; it’s also about engaging with their employees or
Last week, we published a blog post about some of the content types that you should not be posting on your company’s social media accounts. Some of this content includes poorly written content, complaints about competitors, negative content, and details about your company’s private details. By posting any of these things, you are giving your
With the prevalence of social media growing in our world, things are quickly changing. Social media is no longer simply an outlet for private people; companies utilize it and utilize it very well. Depending on the industry that the business operates in, many would consider social media marketing an essential practice. By using social media websites, companies
Today, many jobs are as stressful as they have ever been. This is because there are so many complex industries that may not have existed in the past, and current industries are constantly evolving. Technology is also at an unparalleled level as compared to the past, with learning new software becoming increasingly important for most jobs. Life situations
News flash: the world is changing right in front of our eyes. This is due to advances in technology, the development of cities and countries, and changes in the way we live. And plus, the effects of the COVID-19 pandemic are still lingering in many places. Believe it or not, these effects are pushing us
Last April, we published a blog post that had a lot to do with common marketing myths that pop up all the time. The marketing myths we discussed in that post cover topics including content marketing, cross-platform marketing, social media, SEO, and more. If you want to learn why these myths are simply myths, we
Focused Engagement is a full-service digital marketing agency that offers local SEO, reputation management, and customer engagement tools. We help clients convert more leads with our customer-centric approach to consumer engagement.