Blog Posts

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Common social media marketing mistakes to avoid

Throughout the entire month of November, our blog has been focused on social media marketing. Near the beginning of the month we gave you an introduction to social media marketing and how it can help your local business. We followed that post up with posts about how to use Facebook and Instagram successfully. Those posts

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How to generate leads for a mattress store

As a mattress store owner, you have a lot of competition. You have to deal with national stores like Mattress Firm as well as countless online bed-in-a-box companies that keep popping up. In order to grow, you need to create an effective retail digital marketing strategy. A critical part of that strategy is to generate

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The benefits of Instagram for a local business

At Focused Engagement, the entire month of November has been centered around social media marketing and a variety of topics surrounding it. In the modern world, social media is becoming increasingly essential for local business success. There are ways to succeed without utilizing social media, but it is much harder simply because most people find

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Social media marketing: an introduction for Local Businesses

The year is 2020 and social media has absolutely invaded our everyday lives. For most people, it is impossible to go more than a few days without checking their profiles on their selected social media websites. Many use this social media keeping up with their friends, their favorite celebrities, for getting local and national news,

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How Geotargeted Ads Benefit A Local Business

October is over, which means that our topic of the month of Pay-Per-Click (PPC) advertising is nearly complete. Before our coverage ends, we have one more subtopic to cover: how geotargeted ads benefit a local business. If you are unfamiliar with these types of ads, you are about to get really familiar with them. Geotargeting

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Bing Search ads: pros of using the underutilized search engine

As discussed in our previous blog post, the internet has heavily affected nearly everyone’s lives. So many things that are essential for us to live can be done online without any human interaction. With this prevalence of online activity, there is bound to be one search engine that comes out on top: Google. Google is

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How To Take Advantage of Google Search Ads For Your Local Business

In our current world, nearly everyone uses the internet in some way, shape, or form. The internet has absolutely taken over our lives in some senses because we often cannot live without it. Whether people like to admit it or not, the internet makes many aspects of life easier. We can find places to eat,

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Retargeting strategy: how to maximize your website visitors

During the month of October, we are focusing on Pay Per Click (PPC) advertising and some of the topics that surround it. In the first blog post of this month’s series, we discussed the general idea of what PPC advertising is. PPC advertising is something that can have a huge positive effect on local businesses,

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Display ads and PPC: how they can further your local business

In the information age, making your presence known visually is one of the most important things that you can do. Actually, you should absolutely be doing this if you want to have any chance of succeeding in the business world. This is especially true for local businesses, who face heavy competition from other local and

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About us

Focused Engagement is a full-service digital marketing agency that offers local SEO, reputation management, and customer engagement tools. We help clients convert more leads with our customer-centric approach to consumer engagement.

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