Blog Posts

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Strategic Marketing Helps Achieve Goals: Benefits For Local Businesses

Strategic marketing is a very important aspect of any business. This is true for many reasons: it helps you gain new customers, keep previous customers coming to you, helps you show off your new offerings, it helps you achieve your goals and reach strategic objectives, and much more. But unfortunately, many business owners believe that

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5 brand strategy mistakes to avoid for local business

If you are a brand new business owner, or even if you have been in the game for decades, you will understand that it is incredibly important to have an effective brand strategy. We discussed this in our most recent blog post, which you should definitely read before continuing with this one! But if you,

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Brand strategy for local businesses: why it is important

How do you brand yourself as a local business? This is an important question for many entrepreneurs and one that they often have trouble answering. But fortunately for you, we know the answer! The answer to this question can be found in brand strategy. Brand strategy allows you to figure out who your target market

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Instagram mistakes to avoid for local businesses

No matter what marketing methods you choose to use, there is always a potential chance of making mistakes. One such method that many local businesses make mistakes on is Instagram. For inexperienced users, this platform can come with many challenges due to the way content is shared and absorbed by audiences. If you’re not careful,

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Marketing trends for 2022: what to Focus On

Marketing has come a long way in the last few decades, and it is constantly changing even today. Pretty much every year we will see new trends pop up that give the industry a breath of fresh air. It is a fact that some of the marketing trends for 2022 will be different than marketing

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How Facebook ads help local businesses grow and thrive

If you did not already know this, Facebook is one of the most popular social media networks in the world. The platform has over 2 billion monthly active users and it boasts many features for users and businesses alike. Facebook is an excellent platform for local businesses to utilize to grow their customer base. Did

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How long will TikTok last? What this could mean for marketing

Over the last couple of years, TikTok has been exploding in popularity. 2021 has been another big year for the company, with more users participating in the app than ever before. So, how long will this dominance over the social media game last? When attempting to assess how long TikTok will last, it’s hard to

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TikTok marketing tips for local businesses

In the event that you did not check out our most recent blog post, TikTok is a social media app that has grown to become one of the most popular apps in the world. This platform is used for creating and sharing short videos with others on their TikTok feed, TikTok stories, TikTok live, TikTok

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Here’s why you should be marketing on TikTok

In today’s marketing world, it is important to work with marketing methods that are known to work while also trying new things. You should never stick to the same techniques and stay complacently in the same spot because your local business needs to keep up with the competition. If you are one that enjoys using

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Things to avoid for your offline marketing campaign

In some of our recent blog posts, we have talked a lot about offline marketing and some key examples of it. But as you are considering employing this type of marketing for your local business, there are some more things that you should consider: things to avoid for offline marketing. First off, you have to

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Focused Engagement is a full-service digital marketing agency that offers local SEO, reputation management, and customer engagement tools. We help clients convert more leads with our customer-centric approach to consumer engagement.

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