Are you using text message marketing in your store? If you are not, you really should be. Often when we think of text messaging, we think of quick messages to friends or family. Most retail businesses do not think about text messages as an effective engagement method, but the reasons you use it to communicate […]
As a mattress store owner, you have a lot of competition. You have to deal with national stores like Mattress Firm as well as countless online bed-in-a-box companies that keep popping up. In order to grow, you need to create an effective retail digital marketing strategy. A critical part of that strategy is to generate […]
If the COVID-19 pandemic and the closures across the country have taught us anything in the retail world, it is the need to be able to rapidly adjust to a changing market. This crisis won’t last forever, so it’s important to be ready to resume business when it ends. Below are 8 retail marketing strategies […]
Name: Kyle Atkinson Position: Digital Marketing Intern What experience do you have in marketing? I gained experience in marketing working for Salt Lake Community College’s radio station as well as the University of Utah’s radio station. There, I write and edit content for blogs. This has also given me experience with SEO for blogs, InDesign and […]
Starting a small business can be incredibly challenging. According to the Small Business Association (SBA), over 20 percent of startup businesses fail in their first year — and the survival rate only diminishes year over year. This means, as a small business, you will have your work cut out for you. It also means that successfully marketing […]
When you have the heart of an entrepreneur, there are few things more satisfying than starting and running your business. According to the FOX Business Network, almost half of all Americans harbor entrepreneurial dreams. Even with all the uncertainties that come with business ownership, people are still attracted to the startup world. One of the biggest […]
